Why items with a 99% rate of success sell more than items with a 1% rate of failure

Why items with a 99% rate of success sell more than items with a 1% rate of failure
It seems crazy, but it’s true. The exact same product, with the exact same functions and statistics, will yield varying results depending on how it’s first introduced to the market. As demonstrated in a research study led by Benedetto De Martino from the Institute of Cognitive Neuroscience at Cambridge University, ‘human choices are remarkably susceptible to the manner in which options are... Read More