EP – 46 Building a tribe of customers & advocates with Michelle Y. Talbert
What is relationship marketing? Relationship marketing is a phase of Customer Relationship Management (CRM) that focuses on customer loyalty and engagement in the long term. It doesn’t focus on short term metrics like customer acquisition or monthly sales. Instead, the goal is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, organic promotions, and warm leads by referral.
It’s time to get out of our own way and explore real possibilities to take charge of our income through this difficult COVID-19 season and relationship marketing can help us lead and build our businesses now more than ever. In this episode Speaker, Strategist & Relationship Marketer, Michelle Y. Talbert, shares with us her wisdom around:
(1) 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐨𝐧𝐥𝐢𝐧𝐞, 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲,
(2) 𝐚𝐯𝐨𝐢𝐝ing 𝐭𝐡𝐞 ”𝐟𝐫𝐢𝐞𝐧𝐝𝐬 𝐳𝐨𝐧𝐞” with potential clients, 𝐚𝐧𝐝
(3) 𝐚𝐬𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐬𝐚𝐥𝐞 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐚𝐥𝐥𝐲!
Featured Guest: Michelle Y Talbert
Michelle Y. Talbert is a recovering attorney who uses digital and social media to provide tools and resources such as podcasts, videos, live events, and written publications to empower women in business.
She has written for major publications and is a sought-after presenter and speaker on topics related to relationship marketing and networking in business. She is an expert tribe builder and has been featured in Forbes, The Washington Post, and other major publications.
After attending community college part-time for 10 years, while working as a secretary by day as a divorced single mom, she transferred to Cornell University. Then, she went on to receive her law degree from the University of Pennsylvania with a Business Certificate from Wharton. Michelle left the full-time practice of law in 2012 to explore all things blog, podcast, and social media-related.
In January 2020 Michelle opened the doors to Her Power Space, a Woman forward, Men welcoming(tm) hospitality-driven coworking space, business event venue, and podcast studio near Ft. Lauderdale, FL.
In spring 2020, in response to the devastating impact of COVID-19 on the small business community, Michelle launched the No Small Business Left Behind [Virtual] Summit series as a resource for business owners to get information, resources, and forge connections with others to ensure their survival.
Episode 46 Show Notes – Relationship Marketing
In episode 46 of the Life Boss: Becoming Unstoppable podcast, she shares with you important steps to start applying game-changing strategies to grow your customer base:
- Identify what are your values and have them as your true compass.
- Share in social media a mix of
(a) curated content around topics that you and your tribe value and used them as conversation starters, and
(b) created content by you add value to the conversation but that relates to your service.
- Build a library of hot topics and curated topics that are important to you. That way you will have content when you feel less than inspired.
- Create a library of your core content so that you are consistently presenting your services and products in social ways. This is where you really have to tune to this episode.
- Engage with your community not only on social media posts but also strategically via direct messages. Don’t forget to share free resources that add them to your list.
The UnChamber – http://theunchambercommunity.space
The UnChamber is a new social media platform for creating and cultivating ethical business connections that create cashflow. Unapologetically!
Her Power Space – http://herpower.space
South Florida! Why pay $15 for a cup of Starbucks just to use the WiFi? Instead, you can come to Her Power Space and hop on our high-speed private WiFi (& get access to resources & new business connections) for $15 and get better coffee for free?!
Connect with Michelle Y Talbert on IG at @herpowermoves
Money Mindset Coach