4 lies that you are telling yourself and have your business stuck
A common piece of advice from business coaches to those who want to grow their business is to hire team members who can do the support work so you can focus your efforts on money-making tasks. In other words, don’t waste your time doing bookkeeping or answering emails because you’ll make more money selling your signature program or coaching clients.
So how’s a business supposed to run smoothly when you’re not doing those necessary support tasks? Simple…you hire people to do those tasks for you. There are expert Virtual Assistants who can create an organized inbox with filters, folders and labels in mere minutes. There are expert Bookkeepers who find joy in numbers and live for balancing your books each month. And there are still others who adore creating online content and helping customers with their questions and problems. This is the team you need to create.
There’s Not Enough Time in Your Day
If this is your excuse for not getting tasks done, then it’s time to hire at least one team member. Make a list of your most pressing tasks that need doing and hire the appropriate person for the job. Start small if necessary, paying a Virtual Assistant for 5 hours a month, for instance, and then work up from there as you become more comfortable delegating tasks to her. You’ve just gained 5 hours in your month so use it wisely.
You Can’t Clone Yourself
How on earth can you coach your clients while also getting prospects into your sales funnel and creating books or other signature programs? You can’t, plain and simple, because there is only ONE of you! This leads back to you doing the money-making tasks. Hire a ghostwriter to write your book or programs; hire a Virtual Assistant to help with administrative tasks; hire a Customer Service Specialist to answer your phones and client questions. While they work, you work on building relationships with your clients and prospects.
You Don’t Have Time to Learn the Latest Technology
You are a rockstar at that one thing that only you can bring to the world!
And you decided to start a business because no-one can do what you do, right?
But then no one told you that to be seen, aka to actually make the sale & customers, you had to become a digital marketer, a website designer, a copywriter, and a social media expert!
Then technology changes so fast that by the time you are done with your first branding experiment, what they sold you like the holy grail doesn’t work.
Technology is wonderful and keeps improving every day but who has the time to learn all these programs and apps?
For example, Canva is certainly a cool tool for designing graphics but instead of fooling around for hours to design your book covers or social media graphics, hire a graphic designer who already knows about design and color principles and likely has the latest and greatest design program. There’s no learning curve here. You only have to explain your vision to the designer and let her take over. Again, focus on your money-making activities.
I Don’t Know What Tasks to Give Up
Giving up control can be intimidating but if you have a business plan and know exactly what tasks YOU want to handle, the art of delegation becomes much easier. If you need help planning these next steps in your business, check out my newest digital workshop, Plan2Profit Lab: Plan Your Programs, Content, and Promotions for the Entire Year!
In this 4-module digital workshop we start off with making a business plan and creating action steps, then we work through productivity tips and tools as well as how to plan your offerings and your promotional offers. After you get a plan in place, it will become more obvious what type of service providers you’ll need and for which tasks. Learn more about the workshop here.