SPINDIA leggins founder tells us how she launched a successful brand in a crowded market in the middle of the pandemic.
How to start a business while working at a full-time JOB? How to launch an online shop as a mom? Can we build an empire while raising humans and not being fired? If you are asking yourself these questions or have doubts about how you are going to make it ALL work, this episode is for you.
A corporate leader in process improvement and optimization and founder of SPINDIA Leggins, Cyndia Sanchez, and I are sharing the most important aspects to decide on the right product to sell first and actionable steps you can take right now to start a business while working at a full-time job.
Some of the talking points Cyndia goes over in this episode include:
- The most important piece of information that you need to figure out before starting your business
- The number one mindset shift to launch a product in a seemingly crowded market
- The minimum daily habits to find the consistency and momentum while working a full-time job
- We sprinkled in behind the scenes experiences about launching and growing an athletic apparel brand in the middle of the pandemic and with a supply chain crisis.
What prompted CYNDIA SANCHEZ, founder of SPINDIA LEGGINS, to start a business while working at a full time job:
My name is Cyndia Sanchez and I have been a cycling instructor in Windsor, CT for the past  years. I’m also a mom of 3 and work full time.
The reason I launched SPINDIA was due to the innumerable conversations after my classes concerning legging malfunctions. I felt my women riders should be having fun, getting fit, and achieving their goals but rather were worrying about their workout gear.
This started my research on what do women want from a pair of activewear leggings. What I found was that most women wanted a pair of leggings that consist of high-rise, breathability, comfort, sweat-wicking, pockets, and flattering.
As a consumer of various brands of activewear leggings, it was difficult to find a pair that met all the criteria without spending a fortune.
CONNECT WITH CYNDIA SANCHEZ:
SPINDIA on Instagram
CONNECT WITH Karem Mieses:
For all the resources mentioned in this episode go to ProductiveBossLife.com
Are you ready to start setting the systems you need—to successfully run your business without becoming overwhelmed and overworked?
Then, be sure to tune in to all the episodes. You will receive tons of practical tips on how to hack your body and mind. It’s time to squash the overwhelm, stop glorifying stress, and design a business that brings you joy. And to listen even more about the points outlined above.
Thank you for listening!