Organizing your to-do list for maximum productivity

Organizing your to-do list for maximum productivity
A to-do list can be a great companion for productivity — helping you to plan ahead, making sure that you don’t forget anything, and freeing up your mind to focus on the important stuff. On the flip side, an excessively long to-do list could kill your motivation before you even get started, limit creativity and spontaneity, or worse, make you... Read More

The quality of your work depends on how well you rest

The quality of your work depends on how well you rest
No, really. There is such a thing as “bad’’ rest. Did you know, for instance, that whatever you choose to do during off-duty periods like evenings, weekends, and vacations should ideally be as different from your work as possible? And not just different in the sense that one activity earns you money and the other makes you happy and relaxed.... Read More

A simplified guide to remarketing for your online business

A simplified guide to remarketing for your online business
As the name suggests, remarketing is simply the practice of marketing your business to a certain audience again. This is important because quite naturally, people do not usually buy a product or subscribe to a given school of thought after just one encounter. It takes a certain amount of interaction and shared experiences before you start to consider anyone a... Read More

The easiest, most reliable way to know exactly what your audience needs

The easiest, most reliable way to know exactly what your audience needs
Have you ever recounted a joke you thought was hilarious but… CRICKETS?! Or poured your heart out on social media, day after day, post after post, and still not received the engagement you’d like? Have you raked your brain and pushed yourself to your creative limits trying to build a community around a cause you’re passionate about and ended up... Read More