Why items with a 99% rate of success sell more than items with a 1% rate of failure

Why items with a 99% rate of success sell more than items with a 1% rate of failure
It seems crazy, but it’s true. The exact same product, with the exact same functions and statistics, will yield varying results depending on how it’s first introduced to the market. As demonstrated in a research study led by Benedetto De Martino from the Institute of Cognitive Neuroscience at Cambridge University, ‘human choices are remarkably susceptible to the manner in which options are... Read More

Organizing your to-do list for maximum productivity

Organizing your to-do list for maximum productivity
A to-do list can be a great companion for productivity — helping you to plan ahead, making sure that you don’t forget anything, and freeing up your mind to focus on the important stuff. On the flip side, an excessively long to-do list could kill your motivation before you even get started, limit creativity and spontaneity, or worse, make you... Read More

The quality of your work depends on how well you rest

The quality of your work depends on how well you rest
No, really. There is such a thing as “bad’’ rest. Did you know, for instance, that whatever you choose to do during off-duty periods like evenings, weekends, and vacations should ideally be as different from your work as possible? And not just different in the sense that one activity earns you money and the other makes you happy and relaxed.... Read More

Start NOW: Action will create the inspiration you seek

Start NOW: Action will create the inspiration you seek
You know how sometimes you’re not really in the mood to do something until it starts and suddenly it’s great and you’re glad you pushed yourself? the meet-up you didn’t want to attend but ended up enjoying and even offering to help organize the next one the workout session that took all your willpower to begin but left you feeling... Read More